My name is Gabe Spencer, owner and founder of Hula is Life clothing apparel, a lifestyle brand joining lovers of hula and Hawaiʻi, across the world. My passion for hula started in 2011 when I joined Ke Leo O Laka I Ka Hikina O Ka Lā and learned from Kumu hula, Kaleo Trinidad. After 3 months of not knowing how to do any hula basics, I was able to make the line and dance at my first Merrie Monarch competition. Since then, I've been able to perform and travel the world, as well as connect and build friendships with other hula dancers, Kumu, and musicians.
In the hula world, the saying "hula is life" is a common one and a lot of people who dance hula can relate to how true this saying is. That is why I have a passion to create designs that embody all aspects of hula, Hawaiʻi, and our culture so that we can represent and share our love for hula from wherever we are.
For the most part, I am a one-man shop and do everything on my own. But I have wonderful hula friends and family who continuously help with the brainstorming process of it all. Hula is Life is a print-on-demand online store. I design, heat press, and create shipping labels all from my home.
COVID has been a blessing in disguise because it has allowed me to focus more on the brand and put all my time and energy into it so that I can continue to provide the best quality of a brand for the hula world.